Black-and-white portrait of a young man with short hair and light facial stubble, looking directly at the camera with a neutral expression, outdoors with blurred buildings and trees in the background.

Daniel Brouwer

Founder & Designer

I've spent over a decade designing digital products — at agencies, scale-ups, and now independently.
The best apps aren't the most complex ones. They're the ones that get out of the way.

Before starting Formo, I spent eight years at companies like Uber, Booking.com, and Fabrique — learning how to solve complex problems under real constraints. I bring that same rigour to every project I take on today.

Experience

Where I've been

Lead Designer

Uber Design, Amsterdam

2019–2021

Senior Designer

Booking.com, Amsterdam

2017–2019

Designer

Fabrique Brands, Delft

2015–2017

Junior Designer

Momkai, Amsterdam

2013–2015

Awwards

Recognition

CSS Design Awards

Best UI Design

2024

Awwwards

Site of the day

2024

Behance

Featured Project

2023

FWA

Site of the Month

2023

Red Dot

Best of Best

2022

Muzli

Design of the Week

2022